The purpose of our brand, is to develop products based on chia seeds. But the basis behind our development process is not just to add chia seeds to a product just to say it has chia seeds in it. We put chia to work….not only add it as an ingredient for its nutritional properties.
Therefore, we have two main purposes: First, is to put chia to work. We take advantage of the mucilage that covers the seed, which reacts on contact with water, expanding 10 – 15 times its volume, which is a natural mechanical reaction that we use to thicken the fruit, therefore, removing the industrial pectins, common in jams, marmalades and fruit spread. Second, by adding chia seeds instead of pectin, we bring to the product all natural and healthy properties of chia seeds, which is not an industrialized ingredient, and it also has a high content of omega 3 fatty acids, fiber, protein, minerals and antioxidants. So, our product development just makes sense!
